WORK
ANKER INNOVATIONS || freelance creative director/creative coe
(12/2024 - Present)
Acted as an in-house Creative Director, specializing in North American and European regions to drive brand relevance and resonance.
Led multiple workstreams to develop localized content without compromising brand integrity.
Collaborated and strategized with multiple department levels to craft holistic creative solutions.
With a deep understanding of global brand strategy, my role bridges the gap between localization and brand consistency by leading creative ideation, shaping brand narrative, and ensuring creative excellence across regional campaigns. Additionally, I mentor and empower internal teams to elevate their creative output, leveraging insights from Western markets to optimize audience engagement.
Publicis Sapient || Associate creative director
(5/2022 - 10/2024)
Clients: Huawei | HONOR | Genesis Motor | Toshiba
Expanded brand presence and engagement across social platforms through compelling content strategies.
Led integrated OOH and social media campaigns, balancing creativity with business impact.
Co-managed an 8-person creative team, fostering a high-performance culture and creative excellence.
At Publicis Sapient, I played a pivotal role in shaping digital and social communication for major global brands. Managing a team of creatives, I focused on elevating storytelling, audience engagement, and data-driven content development. My work spanned from high-profile digital activations to dynamic out-of-home campaigns, driving measurable brand growth.
Accenture Interactive || Content Team LEAD
(10/2019 - 4/2022)
Clients: Nike+ | AIA | Disneyland | Hong Kong International Airport
Developed transformational communication ideas in multiple mediums to drive businesses toward digitalization.
Led regional content design and strategy for up to 18 markets in APAC, ensuring usability, accessibility, and innovation.
Delivered high-impact digital experiences, from video content development to micro-interactions and web UX improvements.
As a Content Team Lead, I was responsible for shaping the creative direction and execution of digital-first initiatives across multiple industries. I worked closely with UX teams to ensure content usability and accessibility across markets while crafting engaging campaigns that pushed the boundaries of brand communication. My focus on user-centric design and brand storytelling helped elevate content experiences across web, mobile, and emerging digital platforms.
ISOBAR || Senior Creative English Copywriter
(5/2016 - 3/2019)
Clients: Marriott International | Constantin Vacheron | Disneyland
Developed award-winning creative campaigns across travel, hospitality, and luxury brands.
Developed multi-phase content strategies and user-centric experiences across social, digital, and OOH.
Part of the winning team for the 2018 Markies Award and Campaign Digital Agency Network of the Year.
At Isobar, I specialized in crafting strategic content solutions that blended creativity with digital innovation. I developed 360° campaigns that span traditional and digital platforms, ensuring every touchpoint delivered cohesive brand messaging. My copywriting, storytelling, and campaign development expertise helped brands elevate their presence in highly competitive markets.
TULA ltd. || Creative English Copywriter
(3/2015 - 3/2016)
Clients: Estee Lauder | Clinique | Standard Charter | Citi Bank
Crafted compelling storytelling for TV, print, outdoor, and digital ads.
Worked closely with design teams to ensure a seamless brand voice and visual consistency.
Focused on demystifying and revitalizing beauty communication for Estée Lauder.
I played a key role in developing campaigns for the beauty and finance industries, helping brands refine their tone and messaging for diverse audiences. My work involved translating complex product narratives into engaging consumer stories, making them more accessible and impactful. Collaborating with design teams, I ensured content maintained a strong visual and narrative connection across various mediums.
BBDO || English Copywriter/Translator, Creative Consultant
(11/2014 - 12/2015)
Clients: Visa | Metlife
Developed social media angles and bilingual copy to engage audiences across digital platforms.
Bridged language gaps between Account Servicing and Creative teams, ensuring seamless campaign execution.
At BBDO, I worked in a fast-paced, high-impact environment, where I honed my skills in concept development, copywriting, and brand localization. My role required deep collaboration with cross-functional teams, ensuring that creative executions aligned with both regional and global brand expectations.